Rolebot’s Top 3 & 3: Your Company is Not the Only ‘Great’ Place to Work

July 14,  2021

Employers understand more than most that starting our own companies or leading teams gives us a feeling different from any other sensation. The company is our bread and butter, built from our own ideas and derived by our creative spirits. It can be easy to get carried away in terms of how we view our businesses.

The truth is, there are millions of employers across the US and in the world today. While we don’t doubt that your company is great and fosters an awesome culture and offers a unique environment, the reality is, the talent pool at large has many choices to choose from.

So what does it mean to be “different”? Better yet, what does it take to distinguish ourselves from the pack?

While your company might not be the only amazing one, it doesn’t mean we have to give up on being a standout organization.

1. Stop Assuming and Be Strategic

  • Suggest asking your current team why they enjoy working for the company and leveraging those aspects in your employment branding efforts is key.

  • Avoid assuming everyone wants to work for you because your company or team is doing something out of the ordinary.

2. Dare to be Different

  • Suggest honing in on what makes the environment uniquely unique from anyone else. Look at the impact and/or value the team brings to the company’s environment, culture or to your customers. Focus on the Why. Why should someone choose to work for you vs another comparable company.

  • Avoid overselling benefits, many companies put too much weight on their benefits. Your company has so much more than benefits to leverage.

3. Target talent that views your company as a step-above

  • Suggest coming up with a list of companies and/or environments, where that talent pool would find your company and/or environment a step-above their current place of employment. Focus your efforts on sustainable talent acquisition channels with the least amount of friction.

  • Avoid pursuing talent from companies that are out of your league. There’s always a chance of landing someone from one of those organizations, however don’t put all of your eggs in one basket.